Jaivik Kheti

Facilitating marketing of organic produce

Jaivikkheti portal is a unique initiative of Ministry of Agriculture (MoA), Department of Agriculture (DAC) along with MSTC to promote organic farming globally. It is a one stop solution for facilitating organic farmers to sell their organic produce and promoting organic farming and its benefits.

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Jaivikkheti portal is an E-commerce as well as a knowledge platform. Knowledge repository section of the portal includes case studies, videos, and best farming practices, success stories and other material related to organic farming to facilitate and promote organic farming. . E-commerce section of the portal provides the whole bouquet of organic products ranging from grains, pulses, fruits and vegetables.

Buyers can now avail organic products at their door step through the portal at much lower prices. Organic farmers toil day and night to produce these best organic products and made them available for consumers via farm gate as well as door step delivery at very low prices as compared to market.

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This portal links various stakeholders like regional councils, local groups, individual farmers, buyers, government agencies and input suppliers for the all-inclusive development and promotion of organic farming.

Through this portal we provide various price discovery mechanisms to help farmers get the best prices for their products through forward auction, price-quantity bidding, book building and reverse auction mechanisms.

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Our Facilities
Buyer Registration

A potential buyer can choose products without login, however when they are ready to purchase a product, they must register or login in the portal.

Seller Registration

An individual farmer can register himself/herself in the portal. After registration the farmer can upload his/her product in the e-Bazaar by filling up product details, delivery mode and payment information.

Local Group Registration

A farmer group can register the total group. The group leader should register in the portal using Group Registration number. After registration, the group leader can upload products for himself or on behalf of other farmers in the group.

Input Supplier Registration

An Input Supplier can register himself/herself in the portal and upload their product details in the portal for display purpose. The interested buyers can contact the Input Supplier directly for purchase.

Bidding

Other than regular purchase from e-Bazaar, buyers can also purchase products by bidding on the products made available by the sellers. We facilitate bidding process by three methods: Book Building, Price-Quantity and Reverse Auction.

Buyer Guide

We have a variety of factors when choosing featured shopping results, including information about the item (such as category, price,delivery mode, state ,district and certifiction), availability, costs and whether we think the item will be of interest.